Website:

http://www.socialspaces.be

Bio

Niels Hendriks is the research coordinator of the Social Spaces research group (www.socialspaces.be), part of the Media Arts & Design Faculty (MAD-FAC) in Belgium. Social Spaces is an interdisciplinary group focussing on social design, public space and social media. His own research combines his interest for social aspects of media with HCI design. Niels Hendriks also coordinates the Belgian Master programme Communication- and Multimediadesign and teaches on sociable media, online communities and reflective design.

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Niels Hendriks will focus on how a platform for mass customisation is designed with end users in mind. He will give 10 guidelines for the methodology and the design of a mass customisation platform.

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nielshendriks

Co-founder & Strategy Director, Boondoggle

Website:

http://www.boondoggle.eu

Bio

Tom De Bruyne is co-founder and strategy director of the digital brand agency Boondoggle Amsterdam. Boondoggle is an independent emerging international network with offices in Brussels, and Amsterdam. Boondoggle aims to be the leading creative agency for the digital era. He develops digital brand campaigns, communities and campaigns for brands such as Nike, KLM, Heinz, Alpro Soya, Rabobank and The Dutch Government. Tom has been granted with a fellowship at the University of Leuven, where he is guest professor on the topic of interactive marketing. Tom De Bruyne keynoted at several national and international marketing seminars. You can follow his fascinations on twitter.com/tomdebruyne. He is Belgian, lives in Holland, has an Ethiopian son and he’s pretty sure he used to be a Spanish fisher in a previous life.

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In my short talk I want to address the power of word-of-mouth and advocacy for MC. I want to explore how ideas becomes stuff worth sharing and how ideas travel.

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tomdebruyne

Website:

www.tno.nl/rm

Bio

Michiel Willemse is an expert in the field of Additive Manufacturing, the technology for 3D printing. Employed at TNO in The Netherlands, he constantlylooks for opportunities that make 3D printing more interesting and accessible for the masses. In the medical field, he worked on printing of bone implants, printing of soft-shell hearing aids, printing of dental elements in metals and ceramics. For garments and fashion, his drive is to enable consumers to design their own jewelry, garments accessories and acquire these via 3D printing technology. In the Open Garments project, he has realised the JewelTweaker which is an internet page that allows 3D-design and ordering of printable Rings and Cufflinks.

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I will participate in the panel discussion to highlight the fun of 3D printing of jewelry when added to the design of personalized garments. Of course, I will have samples of 3D printed jewelry available to demonstrate the possibilities of this new technology.

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CEO, cyLEDGE

Website:

http://www.configurator-database.com

Bio

Paul Blazek is founder and CEO of cyLEDGE Media, a Vienna based company that is focusing on the development of digital interaction tools. cyLEDGE created and constantly updates the world's largest collection of configurators and uses it to generate knowledge about upcoming standards and success factors of innovative customer approaches. Paul is regarded as one of Austria's leading experts on interface and community know-how on the Internet and was responsible for more than 150 communication projects for national and international clients. He believes that function and emotion are born out of reflective and creative chaos.

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… the multifaceted, colorful and sometimes crazy world of configuration systems.

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cyLEDGE

Professor of management at the Technology & Innovation Management Group of RWTH Aachen University, Germany. Faculty member, MIT Smart Customisation Lab

Website:

http://www.mass-customization.de/

Bio

His research focuses on value co-creation between businesses and customers/users and the interface between innovation management, operations management, and marketing. Frequently quoted in the NYT, Financial Times, The Economist, and Business Week, amongst others, he is regarded as one of the leading experts in the fields of mass customization and customer centric value creation. Frank Piller's 1997 article in the German edition of the Harvard Business Review and his first book on mass customization (1997) brought this topic onto the management agenda in Germany and other European countries. He is the author of numerous other papers and has written / edited six books. His present major book publication, "Mass Customization" (published by Gabler Verlag in German), was awarded five prizes (4th edition published in 2006).

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masscustom

Website:

http://www.customate.de

Bio

Martin is founder/CEO of customate and another brand new mass customization company. customate is focusing on the development of design configurators for mass customization companies. The mission of customate is simple, comfort and fun. Martin is a fulltime entrepreneur since many years and always looking for new trends in the large field of mass customization.

I will be talking about

How to scale up a (mass customization) business with an optimal design-configurator. Fewer clicks + more fun = customer is happy = more sales.

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Spreadshirt

Website:

http://www.spreadshirt.net/

Bio

Philip joined Spreadshirt in August of 2009 as Vice President and Managing Director of Shop Partner and Direct to Customer Businesses. One year later, in August 2010, he was promoted to Spreadshirt's Management Board as Chief Marketing Officer to support the company's continued growth. Philip has had extensive experience in management positions for ecommerce companies, working across a range of companies, including media organizations, Internet start-ups and a leading UK retailer. After beginning his career in advertising, Philip's professional ascent has been distinguishsed by high calibre roles within a variety of organisations. In the 1990s he joined Carlton Online as the Advertising and Sales Director and left as Managing Director two and a half years later to join Tesco.com as CEO of ivillage. There Philip led his team to launch the UK's first online DVD rental shop, as well as the development and execution of its travel site and grocery site. His final role before joining Spreadshirt was working with the largest online retailer of skincare in North America, SkinStore.com, where he launched SkinStore.co.uk as a startup in the UK. Philip's many years of managing ecommerce businesses has allowed him to see how Internet business models have evolved and new technologies emerged, providing him with first hand experience of discovering and implementing best practices in the Internet sector.

I will be talking about

...changing the Spreadshirt business model based on the API to a multi-channel clothing commerce platform with lots of potential

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spreadshirt

http://www.munichmyway.com

Website:

Bio

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I will be talking about how the information we collect from the mass customization service available at www.munichmyway.com is improving the mass production in Barcelona of sports& fashion footwear by MUNICH® brand.

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mariuscirera

Founder and CEO of CustoMax

Website:

http://www.possen.com

Bio

Bas Possen comes from a family of fashion retailers and graduated in economics & business administration at the University of Maastricht in 1995, followed by a post-graduate degree in auditing and accounting obtained in 1997. He is (co-)founder of a number of companies in the field of mass customization and has been working in this area for more than a decade. He currently is chief executive officer at CustoMax and Possen Made-to-Fit Fashion, the largest retailer in The Netherlands for mass customized business wear for men and women. In 1999 the company launched the world-first fashion application of body scanners in several pilot stores in The Netherlands as well as a ‘mobile store’, a truck with a body scanner, sales room and coffee corner visiting corporate clients.

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...the disruption of an Industry. How one of the oldest industries in the world is turned upside down by an innovative mix of technology, craftsmanship and new business models. Why mass customization will save the fashion industry.

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possen_fasion

Website:

http://www.personalnovel.de

Bio

An educated architect holding the master of architecture degree from Cornell University and working for the internationally acclaimed Architect Helmut Jahn in both Chicago, IL and Berlin, Jan-Christoph Goetze returned two his passion: Print. After a few attempts in entrepreneurship and publishing dating back till 1984 by founding the (still existing!) newspaper of his high school, he decided to take his chances in 2003 and founded PersonalNOVEL, Germany’s publisher of personalised novels, books and children books which he still runs as owner and CEO. Jan-Christoph Goetze advises start-ups in ecommerce and mass-customization and engages in early phase funding.

I will be talking about

How to scale your mass-customization business, based on a few samples as well as the TV Spot.

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User Experience Designer, Founder of Cookies And Code

Website:

http://www.theprototypeproject.com/

Bio

Nadia is a User Experience Designer and activist in the creative technology space. She earned hardcore design and business development skills from doing commercial work for high end agency clients as well as for small tech start ups. After a trailblazing career start, she felt that the UXD toolset should serve a higher purpose than selling more “stuff,” so she has turned her attention to people and organizations trying to build common resources. Nadia is good at designing environments where people at opposite ends of complex processes can interact in a richer way at shorter distance from each other and generate mutually beneficial results. In Wikicrats she is working on facilitating the interaction between senior European Commission officials tasked with designing technology policy, and hacker communities- which find themselves at the receiving end of such policy, and often at odds with it. The Prototype Project is an art and technology project that explores current design practice and the future of manufacturing. It aims to bridge the gap between makers of objects and people who use them.

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Is the Project manager for CYO2011 and will be running the MC For Makers 1-day Incubator workshop during the conference.

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ladyniasan

Head of Marketing and Innovation Management, Salzburg University of Applied Sciences: School of Design and Product Management

Website:

http://walcher-online.de/

Bio

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We have conducted an international benchmark study where we analysed 500 Mass Customization companies. I will present some of the results referring to the ideal design of the configurator and the solution space. The study is really unique and gives a very good insight of the state of the art of mass customization practice today. We will publish the study hopefully till July!

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goldprodukt / cookies'n'code

Website:

www.goldprodukt.de/individualized

Bio

With a background in product design, interaction design and goldsmithing, her interest focused consequently on participation of consumers and individualisation of products. Through her diverse experience as a teacher she learned that everyone can be creative when getting the right tools and consultancy. As a specialist in top of the edge production technology (3D-printing etc.) she knows how to integrate and canalize the opportunities of this new freedom of creativity into a user centered process that both guides and challenges the creative participant.

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ISOPT is an innovative approach towards porcelain and an experiment in participation that goes beyond Mass Customization. Based on the daily usage of porcelain it investigates the integration of the prosumer in the creative design process according to personal experience of usage, dimension and functionality. Via an interface, the user can manipulate formal parameters of a preconstructed and sophisticated meta model and thus decide about its appearance himself. The project not only aims at co-creation but also focuses on functional and technical improvements that can be realized with new production technology

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Co- Founder and Chief Operating Officer of Bivolino

Website:

http://www.cmoitier.com

Bio

PhD, MBA Carine Moitier, born 1964, co-founder, runs the operational business from Bivolino and coordinates R&D and marketing and is therefore the key person in this project. Carine Moitier is Vice President of the Dutch and Belgian e-commerce associations’ thuiswinkel.org & becommerce.be , as well as board member of Flanders DC ( Flanders district of Creativity) and teaches e-commerce at the Universities of Maastricht & Namur.

I will be talking about

...a “strange animal business model” which makes it possible to create, share and make your own shirt for a pricing of an out of the rack shirt and with a delivery time of 2 weeks.

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cmoitier

Website:

www.tim.rwth-aachen.de

Bio

Before joining the TIM Research Group I worked 3 years as a Consultant for the Boston Consulting Group with a focus on sales projects in the financial services and logistics industry. While intensively working with mass customization businesses from the early beginning of my research in mass customization, I began looking for commonalities that distinguish successful mass customizers from less prosperous firms.

I will be talking about

In my presentation I will draw upon the results from an extensive empirical study in the field of mass customization and talk about success factor for mass customization from a company perspective.. My goal is that you leave this session with an idea where there are ‘white spots’ in the market for customized products and which strategic capabilities are required to successfully implement a mass customization strategy.

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Course Director Digital Fashion at London College of Fashion

Website:

http://www.fashion.arts.ac.uk/sue-jenkyn-jones.htm

Bio

Course Director Digital Fashion (MA). My research and practice fuses the development of new technologies in clothing manufacture and the virtual visualisation of fabric, fashion and accessories. Outcomes have included innovative fabrics, and virtual CAD/CAM output, wearables and animations, shown at the Banff, New Media Institute, Canada 2004, Fashion Institute of Technology, New York (CAD'Infinitum Jan. 2000) and the Design Museum Sweden, Mälmo, (Textiles, Techniques and Technologies) June 2001.I am interested in shopping technologies and applications for mobile and embedded technology for consumer interaction in retail and performance environments.

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Partner at 3digitalminds, Taiwan

Website:

http://www.xing.com/profile/Oliver_Hickfang

Bio

Oliver was engaged in several executive positions in global corporations, medium sizes enterprises and business associations. Working as a Senior Manager at Allianz China Life in Sichuan/China he was responsible for marketing and strategy development and represented the company as a board member at the European Chamber of Commerce in China. He was liaison manager for the German Chamber of Commerce in China, established a publishing house for travel literature and taught as associate professor at Sichuan University. In Germany he worked as head of department marketing and distribution at the German Association for IT Companies BITKOM, developing strategies and campaigns with marketing and sales executives from several companies. For the global management consultancy BearingPoint he took responsibility as head of marketing and communications for Germany, Austria and Switzerland for many years. Oliver’s special subject at 3digitalminds is consulting and strategic communications.

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Perspectives for European Companies to Sell Custom Goods to the Chinese Consumer...

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Website:

http://www.the-innovation-machine.com/

Bio

Dr. Wentz is a consultant focussing on the management and strategic orientation of innovation and marketing of new products. He worked for global companies like Procter & Gamble, SC Johnson, and Campbell’s in Germany, Portugal and the US. He is a lecturer for innovation management and marketing at the University of Hamburg.

I will be talking about

...Mass Customization from the perspective of a business angel.

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Website:

Bio

His professional expertise in the footwear sector relies on more than twenty five years of activity with the most important shoe technology suppliers, research institutions both at the national and international level, and on a day to day contact with shoe companies and the related organizations. He is technology advisor and consultant for the Italian Association of Shoe Producers (ANCI) and of technology suppliers (ASSOMAC). Since year 2000, his main research and professional interest is in the application of the mass customization and personalization paradigm to footwear; he is co-author of the first book, printed by Springer, on this subject ever published and he is currently involved in several entrepreneurial initiatives focused on the business exploitation of MC in shoe making.

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Session Moderator

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Owner of Lasern, Laser cutting service

Website:

http://www.lasernlasern.de

Bio

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Website:

www.tim.rwth-aachen.de

Bio

Evalotte studied Business Administration at the RWTH Aachen and concentrated in her master thesis on consumer behavior in buying processes. In addition to that she finished her Master in Sociology, Psychology and Economics in 2010 with a master thesis on mass customization communities considering a sociological view. Main research interests lay within the communication and marketing of mass customized products, combining business, sociological and psychological aspects.

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Professor, DITF-MR Denkendorf

Website:

Bio

Professor Dr. Thomas Fischer is member of two faculties: At WHU – Otto Beisheim School of Management and heads the Chair of Business Information Science and Information Management . At the faculty of engineering at the University of Stuttgart, he takes responsibility for the area of business cybernetics. Furthermore, Professor Fischer is Head of the Centre for Management Research of the German Institutes for Textile and Fibre Research Denkendorf (DITF Denkendorf) that takes a leading position in management research for the textile and clothing sector and the related networks of users and service providers. Professor Fischer is advisor, co-ordinator of research projects and Project Technical Advisor for the European Union.

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